How Advertising Works
How Advertising Works
How Advertising Works
How Advertising Works
How Advertising Works
How Advertising Works
How Advertising Works
Informational (nonfiction), 1,217 words, Level V (Grade 4), Lexile 950L
When you turn on the TV or visit a website, what advertisements do you see? How Advertising Works exposes students to the behind-the-scenes world of advertising. This book explains what advertising is, how it works, and how and why it targets children. Colorful photographs and an interesting topic will keep students engaged. The book can also be used to teach students how to determine cause-and-effect relationships as well as to ask and answer questions to better understand the text.
Book Resources
More Book Options
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Kurzweil 3000 Format
Use of Kurzweil 3000® formatted books requires the purchase of Kurzweil 3000 software at www.kurzweiledu.com.
Lesson Resources
Teach the Objectives
Reading Strategy
Ask and answer questions to understand text
Comprehension
Cause and Effect : Identify cause-and-effect relationships
Grammar and Mechanics
Commas : Recognize and use commas in a series
Word Work
Alphabetical Order : Place words in alphabetical order
Think, Collaborate, Discuss
Promote higher-order thinking for small groups
or whole class
